Brandday Desktop
Brandday Desktop
Viewability
80-85%An unmissable brand presence on the 20 Minuten front page for a whole day. The ultimate branding boost.
Background:
Background colouring on request. Only colours and colour gradients are permitted, no images.
Notes:
No advertising messages, text or images. If these requirements are not met,
cannot guarantee a flawless display. The colouring of the background is there to support
brandday in terms of colour, but not to convey information. Depending on
browser size, the background is automatically no longer fully visible. It is not technically
feasible to keep the background visible at all times. We recommend integrating important messages in
the advertising material. The desired background colour must be supplied as a hex code
. (e.g. #CB0D33). Editorial content (e.g. red. teaser) will continue to be displayed on the
front despite the brand day.
*Google Ad Manager Guidelines for HTML:
https://support.google.com/admanager/answer/7046799?hl=en&ref_topic=7041998&sjid=11928335
629249474217-EU
** File formats only jpeg, png
| CHF | |
|---|---|
| 20 Minuten National | 82'335 |
| Impressions | 460'000 - 545'000* |
| 20 Minuten DE | 61'500 |
| Impressions | 350'000 - 400'000* |
| 20 Minuten FR | 15'200 |
| Impressions | 80'000 - 100'000* |
| Tio | 5'635 |
| Impressions | 30'000 - 45'000* |
| Le Matin | 12'000 |
| Impressions | 30'000 - 50'000* |
Gross prices in CHF, plus 8.1% VAT
* Performance not guaranteed
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery:
[email protected]
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native ads: a maximum of 5 text/image combinations are possible per language region and
campaign).
If more than 3 subjects are delivered, the delivery must be made via a 3rd party tag and the exchange of the
advertising media must take place on the customer side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the
recommended maximum length is 30 seconds.
Sound
Activation only through user interaction.
Flash
Flash files are not permitted.
SSL
All third-party tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://)
HTML5
● The maximum weight (according to specs) refers to all files together in unzipped
state.
● The target URL and trackings must be stored in the HTML5 banner.
● The target URL must be opened in a new tab (target='_blank').
● Ad media tests must be possible locally in the browser.
● UTF-8 encoding
● Special characters that are not displayed correctly with UTF-8 in the browser must be encoded manually
(example [&]auml; instead of ä).
● References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via
SSL (https://).
General information
● A timely campaign start is only guaranteed if the delivery deadlines are met
.
● The advertiser is responsible for the smooth functioning of the advertising material.
● A campaign can be withheld if it does not meet the specifications.
● Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
● Advertising from the erotic sector requires prior clarification and can be rejected by the publisher
.
● Advertising media are tested on the most common devices, screen resolutions and browsers
. Certain individual settings or configurations may result in
deviations in the display of the advertising material.
