Saas Fee Tourism
Social Case
The initial situation
Saas-Fee / Saas Valley Tourism wanted to creatively showcase its year-round appeal for visitors from all parts of Switzerland and further strengthen its position as a top destination for all needs in all seasons.
Our approach
Creative content with a very personal touch. The "Blog / Column" product developed especially for this campaign is being used for the first time.
The result
Our columnist and content creator Luana visits Saas-Fee and the Saas Valley - and takes the target group on a journey in a multi-part, multimedia column. In three travel diary-style articles made up of text, image and video passages, readers of 20 Minutes experience first-hand, absolutely authentically, relentlessly honestly and with a lot of personality, passion and humour, what actually awaits them during a visit to the region.
Performance
- The CTR was good on average at over 1%
- However, the average time on page is very high at 118 seconds
-> This indicates that the content was interesting
-> In other words, the readers spent a lot of time on the post
The post also had some videos and these were played 5169 times
-> For a single conversion, this is above average -> good video content
