20 Minuten Digital
Switzerland clicks with us.
20 Minuten is a digital leader in Switzerland – on desktop, mobile, and in-app. Our digital platforms reach millions every day and offer countless ways to connect with your target groups. With deep analytics and first-party data, we show you exactly who’s reading us, how long, where, and when. That’s how digital advertising becomes not just visible, but effective.
| Reach in '000 | Reach in % | Structure in % | Affinity | ||
| Gender | Men | 1’280 | 52.00 | 34.00 | 106 |
| Women | 1'168 | 48.00 | 31.00 | 94 | |
| Age | 14-34 | 647 | 26.00 | 30.00 | 92 |
| 35-54 | 1'052 | 43.00 | 42.00 | 129 | |
| 55+ | 749 | 31.00 | 26.00 | 81 | |
| School education | Compulsory school | 332 | 14.00 | 25.00 | 78 |
| Secondary level | 1'160 | 47.00 | 36.00 | 110 | |
| Tertiary level | 957 | 39.00 | 32.00 | 99 | |
| HH income | < 3'999 CHF | 265 | 11.00 | 24.00 | 74 |
| 4'000 - 7'999 CHF | 880 | 36.00 | 31.00 | 96 | |
| > 8'000 CHF | 1'304 | 53.00 | 36.00 | 111 | |
| Settlement type | Agglo main centre | 1'243 | 51.00 | 32.00 | 98 |
| Agglo neighbourhood core and belt | 741 | 30.00 | 34.00 | 106 | |
| Outside agglomerations | 463 | 19.00 | 32.00 | 97 | |
| Employment status | Senior management, employed | 91 | 4.00 | 39.00 | 121 |
| Middle management, salaried | 409 | 16.00 | 44.00 | 135 | |
| Salaried employee | 888 | 36.00 | 38.00 | 118 | |
| Labourer, salaried | 148 | 6.00 | 38.00 | 116 | |
| Freelancers | 47 | 2.00 | 29.00 | 89 | |
| Entrepreneur, owner | 87 | 4.00 | 31.00 | 94 | |
| Farmer, self-employed | 33 | 1.00 | 32.00 | 99 | |
| Other | 36 | 2.00 | 32.00 | 99 |
Source: MACH Strategy All-in-One 2025
| Reach in '000 | Reach in % | Structure in % | Affinity | ||
| Gender | Men | 910 | 52.00 | 34.00 | 105 |
| Women | 825 | 48.00 | 31.00 | 95 | |
| Age | 14-34 | 472 | 27.00 | 31.00 | 96 |
| 35-54 | 730 | 42.00 | 41.00 | 126 | |
| 55+ | 534 | 31.00 | 26.00 | 80 | |
| School education | Compulsory school | 212 | 12.00 | 25.00 | 76 |
| Secondary level | 821 | 47.00 | 35.00 | 109 | |
| Tertiary level | 703 | 41.00 | 32.00 | 100 | |
| HH income | < 3'999 CHF | 161 | 9.00 | 24.00 | 74 |
| 4'000 - 7'999 CHF | 583 | 34.00 | 30.00 | 92 | |
| > CHF 8,000 | 992 | 57.00 | 36.00 | 112 | |
| Settlement type | Agglo main centre | 848 | 49.00 | 32.00 | 99 |
| Agglo secondary core and belt | 529 | 31.00 | 33.00 | 104 | |
| Outside agglomerations | 359 | 21.00 | 32.00 | 98 | |
| Employment status | Senior management, employed | 67 | 4.00 | 38.00 | 118 |
| Middle management, salaried | 320 | 18.00 | 44.00 | 136 | |
| Salaried employee | 628 | 36.00 | 38.00 | 116 | |
| Labourer, salaried | 110 | 6.00 | 37.00 | 115 | |
| Freelancers | 26 | 2.00 | 25.00 | 78 | |
| Entrepreneur, owner | 59 | 3.00 | 29.00 | 89 | |
| Farmer, self-employed | 22 | 1.00 | 29.00 | 91 | |
| other | 26 | 2.00 | 31.00 | 97 |
Source: MACH Strategy All-in-One 2025
| Reach in '000 | Reach in % | Structure in % | Affinity | ||
| Gender | Men | 298 | 52.00 | 33.00 | 107 |
| Women | 275 | 48.00 | 29.00 | 94 | |
| Age | 14-34 | 141 | 24.00 | 25.00 | 80 |
| 35-54 | 266 | 46.00 | 44.00 | 139 | |
| 55+ | 166 | 29.00 | 25.00 | 81 | |
| School education | Compulsory school | 102 | 18.00 | 27.00 | 86 |
| Secondary level | 272 | 48.00 | 36.00 | 115 | |
| Tertiary level | 198 | 35.00 | 29.00 | 92 | |
| HH income | < 3'999 CHF | 78 | 14.00 | 23.00 | 74 |
| 4'000 - 7'999 CHF | 233 | 41.00 | 32.00 | 104 | |
| > 8'000 CHF | 262 | 46.00 | 34.00 | 108 | |
| Settlement type | Agglo main centre | 305 | 53.00 | 30.00 | 95 |
| Agglo neighbourhood core and belt | 179 | 31.00 | 35.00 | 111 | |
| Outside agglomerations | 89 | 16.00 | 30.00 | 97 | |
| Employment status | Top management level, employed | 16 | 3.00 | 37.00 | 118 |
| Middle management level, salaried | 70 | 12.00 | 40.00 | 128 | |
| Employee | 221 | 39.00 | 39.00 | 124 | |
| Labourer, salaried | 32 | 6.00 | 39.00 | 125 | |
| Freelancers | 15 | 3.00 | 35.00 | 112 | |
| Entrepreneur, owner | 22 | 4.00 | 32.00 | 102 | |
| Farmer, self-employed | 9 | 2.00 | * | * | |
| other | 7 | 1.00 | * | * |
Source: MACH Strategy All-in-One 2025
| Reach in '000 | Reach in % | Structure in % | Affinity | ||
| Gender | Men | 72 | 51.00 | 45.00 | 106 |
| Women | 68 | 49.00 | 41.00 | 95 | |
| Age | 14-34 | 34 | 24.00 | 41.00 | 95 |
| 35-54 | 57 | 41.00 | 56.00 | 130 | |
| 55+ | 49 | 35.00 | 35.00 | 81 | |
| School education | Compulsory school | 17 | 13.00 | 28.00 | 66 |
| Secondary level | 66 | 48.00 | 43.00 | 101 | |
| Tertiary level | 56 | 40.00 | 50.00 | 117 | |
| HH income | < 3'999 CHF | 26 | 19.00 | 33.00 | 76 |
| 4'000 - 7'999 CHF | 63 | 45.00 | 42.00 | 98 | |
| > 8'000 CHF | 50 | 36.00 | 53.00 | 123 | |
| Settlement type | Agglo main centre | 91 | 65.00 | 41.00 | 96 |
| Agglo secondary core and belt | 33 | 24.00 | 49.00 | 115 | |
| Outside agglomerations | 16 | 11.00 | * | * | |
| Employment status | Senior management, employed | 7 | 5.00 | * | * |
| Middle management, salaried | 19 | 14.00 | * | * | |
| Employee | 39 | 28.00 | 50.00 | 117 | |
| Labourer, salaried | 6 | 4.00 | * | * | |
| Freelancers | 5 | 4.00 | * | * | |
| Entrepreneur, owner | 7 | 5.00 | * | * | |
| Farmer, self-employed | 2 | 1.00 | * | * | |
| other | 3 | 2.00 | * | * |
Source: MACH Strategy All-in-One 2025
| Reach in '000 | Reach in % | Structure in % | Affinity | ||
| Gender | Men | 129 | 56.00 | 3.00 | 113 |
| Women | 100 | 44.00 | 3.00 | 87 | |
| Age | 14-34 | 39 | 17.00 | 2.00 | 60 |
| 35-54 | 110 | 48.00 | 4.00 | 145 | |
| 55+ | 80 | 35.00 | 3.00 | 92 | |
| School education | Compulsory school | 41 | 18.00 | 3.00 | 104 |
| Secondary level | 112 | 49.00 | 3.00 | 113 | |
| Tertiary level | 76 | 33.00 | 3.00 | 84 | |
| HH income | < 3'999 CHF | 34 | 15.00 | 3.00 | 103 |
| 4'000 - 7'999 CHF | 91 | 40.00 | 3.00 | 105 | |
| > 8'000 CHF | 104 | 46.00 | 3.00 | 95 | |
| Settlement type | Agglo main centre | 123 | 54.00 | 3.00 | 104 |
| Agglo secondary core and belt | 70 | 31.00 | 3.00 | 107 | |
| Outside agglomerations | 36 | 16.00 | 2.00 | 80 | |
| Employment status | Senior management, employed | 6 | 3.00 | 3.00 | 89 |
| Middle management, salaried | 34 | 15.00 | 4.00 | 120 | |
| Salaried employee | 87 | 38.00 | 4.00 | 124 | |
| Labourer, employed | 11 | 5.00 | 3.00 | 92 | |
| Freelancers | 6 | 2.00 | 4.00 | 115 | |
| Entrepreneur, owner | 10 | 4.00 | 4.00 | 118 | |
| Farmer, self-employed | 4 | 2.00 | 4.00 | 133 | |
| Other | 3 | 1.00 | 3.00 | 84 |
Source: MACH Strategy All-in-One 2025
