Data targeting

With data targeting, you address precisely those people who are really relevant to your product or brand. 20 Minuten uses data such as demographic characteristics, interests, behavioural patterns and locations to create precise target group profiles. This makes your campaign more personalised, more efficient - and more successful.

20 Minuten offers you numerous opportunities to reach your target group with pinpoint accuracy - exactly where your message will have the greatest impact. 20 Minuten uses Permutive AI to analyse both editorial usage behaviour and interactions with advertising in order to find the ideal target group for you. We use lookalike algorithms to extend your reach to users with similar interests - with maximum quality.you can choose between individual, customised segments or our standard range of demographic and interest-based targeting.

An overview of our targeting options. Standard targeting is booked with a surcharge of CHF 5 on the CPM. For custom targeting, we charge a surcharge of CHF 10 on the CPM.