Lighthouses 2026
Topics that attract attention. With our editorial focus and special topics, we create attractive environments for strong brand messages - relevant, credible and attention-grabbing.
Ski World Cup
The Ski World Cup captivates millions of fans every year, and 20 Minuten brings the biggest stories to where they are read, shared and discussed. Multimedia-driven, up to date and close to the action. For your brand, this creates a high-reach, credible editorial environment with strong attention.
Our sports editorial team accompanies the World Cup with comprehensive previews, live coverage and in-depth post-event reporting. The focus is on the classics in Adelboden, Wengen and Kitzbühel, on races in Switzerland, as well as on the grand World Cup final.
Make your brand part of a powerful journalistic moment. Safe, relevant and with maximum reach.
Olympische Winterspiele
In February 2026, the world will turn its attention to Milan and Cortina: 3,000 athletes will compete for gold in 16 disciplines – and make Olympic history along the way.
Use this impressive stage for your brand: with a sponsorship partnership in a safe, highly relevant editorial environment and with direct access to a highly sports-engaged audience.
Ice Hockey World Championship 2026
The 2026 Ice Hockey World Championship returns to Switzerland – bringing with it a major stage for brands that want to play at the top.
From 15 to 31 May 2026, the country will be swept up in emotion, peak performance and the legacy of our national team’s silver heroes.
As Switzerland’s highest-reach news media brand, 20 Minuten brings the tournament to life every day. We create high-impact editorial focus areas and premium advertising environments that anchor your brand credibly, relevantly and effectively with a sports-enthusiastic audience.
Turn the Ice Hockey World Championship 2026 into your brand moment. Contact us now and become part of this national sporting spectacle.
Road to World Championship 2026
In September 2025, the Swiss national team begins its journey to the 2026 World Championship – and your brand can be right there with them.
Your message reaches fans exactly where emotions run highest:
- Editorial coverage of all six national team training camps
- Live reporters at all six matches, including away games
- Live streaming and live tickers from all press conferences
- Matchday live tickers with exclusive side stories
- and much more!
Our comprehensive coverage provides a safe, sports-focused editorial environment with strong relevance.
Summer of Your Life
With the summer channel “Summer of Your Life”, 20 Minuten becomes your personal summer planner. We bring together everything that defines the warm months – from culture and festivals to outdoor experiences and culinary highlights from across Switzerland.
This clearly structured thematic world creates an emotional, brand-safe environment with strong relevance and close proximity to the community – ideal for targeted brand placements within a high-reach journalistic context.
the season
From Black Friday through New Year’s Eve, Switzerland’s largest news platform transforms into a stage for brands, retailers and the shopping community. The Season is a seasonal lifestyle highlight – available digitally on 20minuten.ch, in print, and as an engaging on-site channel. This cross-media presence is enhanced by targeted placements at high-traffic shopping locations across Switzerland.
Take advantage of this unique opportunity to showcase your brand, products and trends with maximum impact – embedded in a premium journalistic environment and supported by smart commercial storytelling. The perfect setting for advertisers looking to achieve real impact with a large, diverse and loyal community.
