Why are you seeing this survey?
This survey is used to collect data for personalized advertising. With your answers, we want to better understand which topics and offers are relevant to you, so that we can show you advertising and content that actually matches your interests, rather than ads that don't concern you.

What data is collected for this purpose?
For personalized advertising, we only collect information that you actively provide in the survey, for example:

• your interests and preferences
• your opinions on certain offers or topics

No sensitive personal data such as your name, email address, or precise location data is requested.

How does this data feed into advertising?
Based on your answers, we create anonymous interest segments. These segments are used to:

• show you advertising that matches your interests
• reduce the amount of irrelevant advertising for you
• target offers accordingly

How is the data processed?
The survey is conducted using the Riddle tool. In this context:

• your data is processed securely
• the analysis is carried out in an aggregated and segmented way, not individually
• individual people are not identifiable to us
• the data is only stored for as long as it is needed for advertising personalization

How is your privacy protected?
Protecting your data matters to us:

• your answers are not linked to your name or other direct identifying features
• no personal data is shared with third parties
• we comply with applicable data protection laws (e.g. GDPR)

What role does your consent (Consent) play?
Since this data is used for personalized advertising, we always take your Consent into account via our Consent Management Tool (CMP). This means:

• without your agreement, your answers are not used for personalized advertising
• you can adjust or withdraw your Consent at any time
• your decision is respected and technically enforced

Your choice counts
Participation in the survey is voluntary. You decide:

• whether you want to take part
• what answers you give
• whether your data may be used for personalized advertising

Why does this matter to us?
Through voluntary surveys, we can deliver more relevant advertising and better finance our offering as a result. This way, you help ensure that 20min.ch can continue to be offered free of charge.