Why are you seeing this survey?

We are conducting this survey to better understand which topics, content, and offers are relevant to you. Your answers will help us make 20min.ch more personalized and interesting for you.

What data is collected?

In this survey, we only collect information that you actively provide, such as:

• your interests and preferences
• your opinions on specific topics
• information that helps us better categorize content

No sensitive personal data such as your name, email address, or exact location data will be requested.

What do we use this data for?

Your answers help us:

• better tailor content and advertising to your interests
• show you less irrelevant advertising
• continuously improve our offerings

Based on your answers, anonymous interest segments can be formed, which are used for personalized content and advertising.

How is the data processed?

The survey is conducted using the Riddle tool. The following applies:

• Your data is processed securely
• The evaluation is aggregated and segmented, not individual
• ndividual persons are not identifiable to us
• the data is only stored for as long as it is needed for the purposes stated

How is your privacy protected?

The protection of your data is important to us:

• Your answers will not be linked to your name or other direct identifying characteristics.
• No personal data will be passed on to third parties.
• We comply with applicable data protection laws (e.g., GDPR).

What role does your consent play?

Before data is used for personalized content or advertising, we take your consent into account via our Consent Management Tool (CMP). This means:

• no personalized tracking takes place without your consent
• you can adjust or revoke your consent at any time
• your decision is respected and taken into account technically

Your choice counts

Participation in the survey is voluntary. You decide:

• whether you want to participate
• what answers you give
• whether your data may be used for personalized purposes

Why is this important to us?

Through voluntary surveys:

• we understand our users better
• we can make content more relevant
• we finance our offering through more appropriate advertising

This is how you help ensure that 20min.ch can continue to be offered free of charge.