Welcome to the new era of 20 Minuten
On 3 October 2025, 20 Minuten is ushering in a new era: With a fresh look, new advertising formats and a bold campaign, we are consistently leading the brand into the digital future.
New corporate design - strong, fresh, digital
New logo in a lighter blue colour for more radiance
Retains the iconic recognition value of the "20" digital font
Rounded shapes for perfect digital integration
Uniform graphic element that runs through all applications
Digital offering with a focus on simplicity
Our users have spoken - and we have implemented:
Reduced layout with more white space and modern fonts
Simplified menu navigation and new "Discover" menu
Teaser differentiation for breaking news, news tickers and reports
Community features such as notification centre and watch list
A strong platform for the advertising market
We are expanding our digital advertising portfolio with innovative formats that generate maximum attention:
- Welcome-Ad: Large-scale front placement with 80 % higher visibility
- Big Stage: Digital format with TV effect
- The Season: Content packages for consumer highlights (Christmas, New Year's Eve)
- Short-form video (2026): New moving image experiences with high-impact advertising formats
- Football story universe (2026): Emotional, interactive sponsorship experience
