Native Ad
Native Ad
Viewability
75-80%We deliver native ads in various formats and with different media. They adapt to the 20 Minuten desktop and mobile environment.
SPECIFICATIONS
| Element | Requirements |
|---|---|
| Image | • Image ratio: 1.91:1 • Min: 300x157px | Max: 1200x627px • Format: JPEG or PNG • Weight: max. 150 KB • No text, logos, animations, or all-caps within the image. |
| Title | max. 50 characters (incl. spaces) |
| Text | max. 150 characters (incl. spaces) All-caps and line breaks are not permitted. |
| Call to Action | max. 15 characters (incl. spaces) |
| Advertiser Name | max. 25 characters (company name, brand, or URL) |
| Logo (optional) | Square format (Ratio 1:1, 30x30px) |
NOTES
- Images may be centred and slightly cropped on smaller devices (usually affecting the height).
- Advertiser Name and Logo may not be displayed in certain formats due to space constraints.
| CPC/ROS | |
|---|---|
| 20 Minuten DE | 1.50 |
| 20 Minuten FR | 1.50 |
| Le Matin | 1.50 |
| Tio | 1.50 |
Gross prices in CHF, plus 8.1% VAT
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery:
[email protected]
Number of Subjects
Max. 3 subjects (incl. tracking) for physical delivery.
(Native ads: a maximum of 5 text/image combinations are possible per language region and campaign).
If more than 3 subjects are delivered, the delivery must be made via a 3rd party tag and the exchange of the advertising media must take place on the customer side. The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Media & Formats
Animations: The length of the animation within an advertising banner is not limited. However, the recommended maximum length is 30 seconds.
Sound: Activation only through user interaction.
Flash: Flash files are not permitted.
SSL: All third-party tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
HTML5 Specifications
- The maximum weight (according to specs) refers to all files together in an unzipped state.
- The target URL and trackings must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target='_blank').
- Ad media tests must be possible locally in the browser.
- UTF-8 encoding: Special characters that are not displayed correctly with UTF-8 in the browser must be encoded manually (example: ä instead of ä).
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
General Information
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising material.
- A campaign can be withheld if it does not meet the specifications.
- Max. 1 count pixel and 1 click command (PreRoll & Bumper, Desktop & Mobile).
- Advertising from the erotic sector requires prior clarification and can be rejected by the publisher.
- Advertising media are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations may result in deviations in the display of the advertising material.
