Welcome Ad Deluxe Plus
Welcome Ad Deluxe Plus
Powerful images and a wide reach: the Welcome Ad Deluxe ensures an unmissable presence and welcomes users in full screen directly on the 20 Minuten front desktop and in the 20 Minuten app.
With the Welcome Ad Deluxe Plus variant, an additional Midscroll Ad is booked on mobile to re-engage users further down the homepage.
DESKTOP
Background
| Component | File Format | Size | Weight |
|---|---|---|---|
| Image | jpg, png | 1920x1080px | max. 4MB |
| Video | mp4 | 16:9 (min. 1920px wide) | no limit |
Overlay
| Component | File Format | Size | Weight |
|---|---|---|---|
| Image | transparent, png, gif | 1920x910px | max. 4MB |
| Video | mp4 | 16:9 (min. 1920px wide) | no limit |
MOBILE
Background
| Component | File Format | Size | Weight |
|---|---|---|---|
| Image | jpg, png | 1080x1920px | max. 4MB |
| Video | mp4 | 9:16 (min. 1080px wide) | no limit |
Overlay
| Component | File Format | Size | Weight |
|---|---|---|---|
| Image | transparent, jpg, png | 1080x1280px | max. 4MB |
| Video | mp4 | 9:16 (min. 1080px wide) | no limit |
WELCOME AD DELUXE PLUS
With the Welcome Ad Deluxe Plus, a Mobile Midscroll is additionally booked. The specifications correspond to those of the Welcome Ad Deluxe Mobile.
FIXED ELEMENTS
Close Button
- Position: top right
- Size: 32 x 32 pixel
- Distance from right edge: 16px
- Distance from top edge: 16px
Scroll Down Button
- Position: bottom centre
- Standard text: "Scrolle zu 20 Minuten"
- Size: 210px (width) x 36px (height)
- Distance to navigation bar: 16px
GENERAL GUIDELINES
To ensure optimal presentation in different sizes (responsive), the delivery is made in PNG, JPG, Photoshop, InDesign or Illustrator format (open data / packaged data including all embedded fonts and image links). Overlay PNGs must be supplied with transparency.
Please note that the background may be cropped depending on the device size or resolution. Therefore, no important information or text should be placed on the background. These elements should be placed on the overlay, which dynamically adjusts to the device sizes and resolutions.
A background colour (HEX/RGB) can also be supplied (optional).
Note: We recommend not exceeding a duration of 15 seconds for video formats. The Welcome Ad Deluxe is booked with a capping of 1/day.
SPECIFICATIONS VISUALIZED
| CHF | |
|---|---|
| 20 Minutes DE | 80'000 |
| Impressions | 800'000 - 900'000* |
| 20 Minutes FR | 25'000 |
| Impressions | 280'000 - 330'000* |
Gross prices in CHF, plus 8.1% VAT
* Performance not guaranteed
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery:
[email protected]
Number of Subjects
Max. 3 subjects (incl. tracking) for physical delivery.
(Native ads: a maximum of 5 text/image combinations are possible per language region and campaign).
If more than 3 subjects are delivered, the delivery must be made via a 3rd party tag and the exchange of the advertising media must take place on the customer side. The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Media & Formats
Animations: The length of the animation within an advertising banner is not limited. However, the recommended maximum length is 30 seconds.
Sound: Activation only through user interaction.
Flash: Flash files are not permitted.
SSL: All third-party tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
HTML5 Specifications
- The maximum weight (according to specs) refers to all files together in an unzipped state.
- The target URL and trackings must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target='_blank').
- Ad media tests must be possible locally in the browser.
- UTF-8 encoding: Special characters that are not displayed correctly with UTF-8 in the browser must be encoded manually (example: ä instead of ä).
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
General Information
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising material.
- A campaign can be withheld if it does not meet the specifications.
- Max. 1 count pixel and 1 click command (PreRoll & Bumper, Desktop & Mobile).
- Advertising from the erotic sector requires prior clarification and can be rejected by the publisher.
- Advertising media are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations may result in deviations in the display of the advertising material.
